CPG Brand Munchkin

Digital Account Director

Leadership Role: Led always-on influencer and social campaign operations for client, Munchkin, a baby and toddler products brand serving modern parents, across an omnichannel business (DTC, Amazon, and big-box retail). Managed two direct reports and activated ~50 creators annually to support launches and evergreen demand, building a repeatable, profitable creator engine during the peak growth era for Instagram and Pinterest marketing. Reached 4M+ unique parents and drove 50M+ impressions.