Closing the chasm between vision and reality.
Hi — I’m Beth
Foundation built in the Chicago agency and enterprise ecosystem, moving across top AORs and platforms to learn how brands grow from the inside out.
Currently, leading consulting projects through Tiny Elephant.
HOW SHE GOT HERE –
Early roles spanned national, integrated campaigns for MillerCoors, SC Johnson, General Motors, and AT&T in highly regulated, high-scrutiny categories—owning complex production, timelines, and delivery across TV, digital, social, OOH, experiential, and PR extensions.
Subsequent shifts into enterprise/SaaS at Shutterstock and Fortune 100 tech at Intel added deep exposure to P&Ls, annual planning, and C-suite decision-making. Director level since 2017, guiding teams in seasons of high growth, scale and investment decisions.
Opened and still running a boutique consulting firm called Tiny Elephant, focused on special projects. Throughline: rigorous, real-world understanding of how agencies operate, how consumers buy, and how to connect brand, creative, and revenue in environments where performance actually matters.
Career Experience
PRINCIPAL, BRAND & MARKETING
Tiny Elephant
2020 – Present
MARKETING DIRECTOR
The Fitz Aesthetic Club
2024 – 2026
DIGITAL ACCOUNT DIRECTOR
MWW
2019
MARKETING DIRECTOR
BLC
2017-2018
SENIOR ACCOUNT MANAGER
Designory
Previous
PREMIER ACCOUNT MANAGER, WEST COAST
Shutterstock
Previous
AGENCY ROLES
BBDO / Cavalry / TPN / Jack Morton
Foundation