HEALTH TECH BRAND ‘HEALTHY YOUNG MINDS’

Project Lead & Brand Strategist

Consulted for Healthy Young Minds, leading rapid go-to-market at the start of the pandemic and building the brand foundation that enabled the company to scale into a durable, revenue-generating telehealth business. Healthy Young Minds exists to close the gap between diagnosis and high-quality, individualized pediatric care by delivering accessible, evidence-based mental and behavioral health support through personalized telemedicine and early intervention. (healthyyoungminds.com )

Researched, developed, and green-lit the Brand ID Blueprint (mission, positioning, audiences, outcomes, personality, voice, and boilerplate) and established the system that still guides how HYM shows up today, including its emphasis on data-driven care, family partnership, and a “human touch” in telemedicine.