CPG Brand Hiyo

Project Lead

Hiyo partnered with Tiny Elephant as an early-stage DTC brand to develop brand strategy, project management, and a go-to-market plan for significant ROI in the better-than-alcohol category. Served as Project Lead, guiding research, positioning, and a scalable growth roadmap during engagement. Hiyo has seen nationwide distribution and expansion across key channels and major brand partnerships.

VENICE, CALIFORNIA