CPG BRAND ‘HIYO’

Project Lead

Leadership Role: Hiyo partnered with Tiny Elephant as an early-stage DTC brand to develop brand strategy, project management, and a go-to-market plan for significant growth in the better-than-alcohol category. Served as Project Lead, guiding research, positioning, and a scalable growth roadmap during engagement. Hiyo has seen incredible nationwide growth and expansion across key channels and major brand partnerships.

Venice, California